ScholarMatch is seeking a full-time, exempt Lead to play an important role in our growing non-profit.  The Marketing Lead will support our growing communications and development efforts. This position plays a vital role in amplifying our mission, deepening engagement with key stakeholders, and ensuring consistent and compelling messaging across all platforms.

Reporting to the Director of Development, the Marketing Lead will assist in creating content, managing digital channels, executing marketing campaigns, and supporting storytelling initiatives. This is an excellent opportunity for a detail-oriented, creative individual who is passionate about education equity and eager to contribute to a mission-driven team.

ScholarMatch offers flexible hours with some remote capability depending on business needs; evenings and weekend hours may be required as needed. This is a union position and may require occasional travel throughout the San Francisco Bay Area and/or Greater Los Angeles. 

The candidate must live in California. 

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Primary Responsibilities

• Assist in developing and implementing marketing and communications plans to reach students, families, volunteers, donors, and the general public
• Create and schedule content across digital channels, including email, website, and social media
• Design marketing collateral such as flyers, graphics, one-pagers, and slide decks using brand templates
• Help maintain the content calendar and ensure timely execution of campaigns and communications
• Support storytelling efforts by interviewing students, volunteers, and staff and writing short profiles or blurbs for various platforms
• Collaborate with program staff to gather program data, student stories, and key updates to highlight impact
• Support in updating the ScholarMatch website as needed
• Monitor social media platforms, respond to inquiries, and engage with our online community
• Track engagement metrics and help analyze performance of marketing efforts against goals
• Conduct market research to identify trends, marketing opportunities, and new marketing and promotional channels
• Collaborate with the Communications Manager and other teams as needed for branding ideas, graphic designs, content development, and promotional materials
• Support with logistics for organization-wide events, ensuring seamless coordination, promotion, and engagement across teams
• Support with logistics for all ScholarMatch fundraising campaigns
• Maintain organized systems for digital assets, photos, and media releases
• Perform all other duties and tasks as assigned, “all hands-on deck” mindset

• Bachelor’s degree in marketing, communications, journalism, or related field
• Three (3) years of relevant experience in marketing, digital communications, or nonprofit outreach
• Experience working with first-generation, low-income college students or in the education sector
• Strong writing, editing, and storytelling skills with an eye for detail
• Familiarity with digital marketing tools such as Mailchimp (or similar), Canva, Hootsuite, Google Analytics, and social media platforms
• Basic knowledge of CMS platforms such as Wordpress
• Proficiency in MacOs, MS Office and GSuite
• Ability to project manage with competing deadlines and deliver high-quality work 
• Strong interpersonal skills; comfort working across teams and engaging diverse audiences
• Must be able to hold sensitive information confidentially and engage with empathy and responsibility
• Must be flexible and adaptable in a fast-paced, collaborative environment
• Must be comfortable working in an anti-racist organization with a diverse group of external callers and visitors and internal staff at all levels